Challenge.

Our client, a leading pharmaceutical company, needs to develop a launch strategy in a very complicated and crowded market for an innovative product where target physicians are struggling to pick the best options for patients.

Solution.

ālthar develops a customized physicians methodology with surveys and building sessions to know the thinking, feeling, and doing of the target physicians.

Result.

We found four key insights that change the entire medical and marketing plan from global. With a detailed level, and a year later our clients achieve the qualitative and quantitative goals. The product is the number one prescription product in the category.